4MAT is one of the most widely used instructional formats in the world, with years of proven success in both corporate and learning institutions. 4MAT teaches how to identify the styles of learning using the Learning Type Measure (LTM), and implement the best methods to reach those types. Our learning style based training programs show you how to work most effectively with all types of learners.
What do we do?
Provide businesses with the tools, training and consulting that help leaders understand how people learn. And when everyone understands, collaboration and productivity soar.
We offer resources for trainers that show you how to incorporate effective learning in individual, team and organizational processes.
We give you tools for development— the framework to make your team a success.
Why does it matter?
Learning is the core process that drives innovation and sustainable growth. We help people and organizations learn faster and work smarter.
What is 4MAT?
The 4MAT model is a framework for understanding the way organizations learn, grow and evolve. 4mat provides a common language for understanding the way individuals and groups move through the process of experiencing, assimilating, acting upon and integrating knowledge.
The core purpose of any organization is to create and deliver value.
At every level, an organization must address four essential learning functions:
- establishing meaning
- structuring and defining the work
- initiating and monitoring action/operations
- continuous improvement/renewal.
These four functions are represented in the four quadrants of the 4MAT cycle.
Who is 4MAT?
Bernice McCarthy
Bernice McCarthy, PhD is one of the leading experts on learning styles. She is the creator of the 4MAT™ System, an innovative teaching model that is now being used by thousands of schools and organizations worldwide to improve learning effectiveness. She has presented numerous workshops and keynote sessions on effective learning at renowned organizations worldwide including the Northwestern University, Cornell, the University of Houston, Cardinal Stritch, the United States Department of the Navy-War College, The Smithsonian, IKEA Furniture and the Chicago Public Schools system. Her publications include: About Learning, About Teaching, The About Teaching Companion, 4MAT in Action, Teaching Around the 4MAT Cycle, and her most recent book 4MAT: 8Steps to Designing and Delivering Effective Training, co-authored with 4MAT 4Business President/CEO Jeanine O'Neill-Blackwell.
Jeanine O’Neill-Blackwell
As the President/CEO of 4MAT 4Business, a consultant group that delivers learning solutions to organizations, Jeanine O'Neill-Blackwell is passionate about education. Jeanine's belief that “the company that learns the fastest, grows the fastest” has guided her career. She is also a partner in a school management company that leads one of the largest networks of Aveda cosmetology schools in the world. Her background includes 15 years in sales and distribution, serving as a Sales Trainer, Corporate Trainer, VP of Human Resources and President of a corporate university. At the top of Jeanine's credentials is her role as life-long student. She has recently co-authored with Bernice McCarthy, 4MAT: 8Steps to Designing and Delivering Effective Training. |
