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In this Article

Featured Article: Working with Subject-Matter Experts

Featured Event:
Learning Outcomes Online Course

Featured Event: Advanced Instructional Design

4MAT Spotlight:
4MAT Road Show

Featured Web Course: Trainer's Toolkit for Dynamic Delivery 

Upcoming Events: 2011 Web & Live Courses

Stay Connected:
4MAT Fans

Featured Web Course

Trainer’s Toolkit: Training Tools and Techniques for Dynamic Delivery
75-minute live web session
May 17, 2011

$79
Free to all 4MATion® subscribers

Who should attend: Instructional Designers and Trainers. There are four parts to the 4MAT Learning Cycle: Engage, Share, Practice and Perform. In this session, you will explore easy-to-apply concrete tools and techniques for guiding the learning process.

Upcoming Web & Live Courses

4MAT Instructional Design Online Certification
Five, 90-minute web sessions
March 23-May 27, 2011
$399


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Free Online Course:
4MAT 8-Steps to Design

60-minute web session

May 9, 2011
FREE

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Trainer’s Toolkit: Training Tools and Techniques for Dynamic Delivery
75-minute live web session
May 17, 2011

$79

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4MAT Instructional Design Online Certification
Five, 90-minute web sessions
May 18 -July 6, 2011

$399

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Inform: 10 Activity Frameworks for Increasing Interactivity in Lecture
75-minute live web session
June 14, 2011

$79


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4MAT Instructional Design Online Certification
Five, 90-minute web sessions

August 17 - October 12, 2011

$399

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Leading Training Needs Analysis: Learning Outcomes Online Course
Three, 90-minute web sessions
August 24-September 21, 2011

$299

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Leading Training Needs Analysis: Learning Outcomes Online Course
Three, 90-minute web sessions

November 1-November 15, 2011

$299

Stay Connected

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Working with Subject-Matter Experts to Define Learning Outcomes

Effectively conducted High Performer (or Subject-Matter-Expert) interviews will give you the information you need to develop a learning outcomes framework that will guide instructional design and deliver performance results.

In Brain Rules, author John Medina references the work of John Bransford who answers the question “What separates novices from experts?” “[Experts’] knowledge is not simply a list of facts and formulas that are relevant to their domain; instead their knowledge is organized around core concepts or “big ideas” that guide their thinking about their domains” shares Bransford.

When working with subject-matter experts, the trainer should be focused on determining these concepts, the “big ideas”. This might sound easy. However, it is easy to be overwhelmed by all the possible content topics and miss the bigger idea.

What if we simply asked the experts to identify the concepts? This sounds like a simple solution, but one of the outcomes of growing expertise, is the tendency to forget what it is like to be a novice.

When working with subject matter experts, the trainer must lead the expert to a next level of competence-an awareness of conscious competence.

Read more in the blog >>

1 Medina, John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School. Seattle: Pear Press, 2008.
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Interactive, Hands-On Web Series: Leading Training Needs Analysis to Define Results-Focused Learning Outcomes

Three, 90-minutes web sessions | $299

August 24 - September 21, 2011
11 am - 1 pm Central

Step-by-step approach to conducting training needs analysis, facilitating subject-matter expert interviews, defining clear learning outcomes and designing concept-based instructional design.

Learn how to confidently lead the training needs analysis and outcome development process. Establish your credibility as a strategic performance development partner using the 4MAT performance analysis tools and outcomes framework that deliver measurable training ROI.

  • Identify the four critical learning outcomes that must be defined
  • Use the Question Inventory to guide the training needs analysis conversation with key stakeholders
  • Craft clear outcome statements which will guide the design process
  • Assess the performance shift needed to deliver the desired behavior result
  • Analyze which of the 4 Performance Barriers is linked to the successful transfer of learning
  • Understand the 4MAT® basic design framework
  • Recognize how the four critical outcomes link to the design model
  • Conduct effective Subject-Matter-Expert Interviews
  • Identify the “Concept” that high performers get and learn how to transfer it to low performers
  • Identify the types of activities that work best to deliver each of the four outcomes
  • Filter content and activity choice by focusing on the critical “Performance Barrier”
  • Assess the impact of your training design using the 4MAT® design rubric
  • Review design samples created by fellow participants
  • Analyze and refine your design for higher impact with particular emphasis on Kirkpatrick’s Level 3 (Behavior) and Level 4 evaluation (Business Impact)

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Advanced Instructional Design
(formerly Mastering Training Design)

2.5 day Live Course | $1,250

August 8-10, 2011 | Irvine, CA

Are you an instructional designer or a design thinker? 4MAT Advanced Instructional Design is for design thinkers who want a formula that unleashes creativity and consistently delivers results. The process of the design thinker involves articulating the unknown needs the customer may not even know they have, moving the client from what they want to what they need, working within constraints, observing and identifying the underlying issues and delivering a product that makes a quantum versus incremental leap in performance.

You’ll create your next instructional design using the 4MAT model. We’ll do it the old fashioned way — on paper. And, we’ll set you up with our web-based training design software, 4MATion. You’ll leave with a deep understanding of what it takes to create transformative learning.

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The 4MAT Road Show is a one day experience of 4MAT happening in the Aveda Institutes. Aveda Educators, Managers and Guest Care team members are experiencing the power of 4MAT as it applies to teaching, coaching, selling and leading.

Big Ideas
“This model applies to any communication-from leading a staff meeting to having a difficult conversation.”

“Working backwards from a clearly defined outcome accelerates the design process.”

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