March 2010 Sophisticated Woman Magazine: 4MAT 4Business, Leading from Strengths
If there is one thing Jeanine O’Neill-Blackwell wants her daughters to remember as they travel through life, it is that the life they create is a product of how they think and the choices they make...
September 2009 American Family Wins 2009 Chief Learning Officer Learning in Practice Bronze Award
American Family Insurance adopts 4MAT framework and wins 2009 Chief Learning Officer Learning in Practice Bronze Award
February 2009 American Family and 4MAT: Case Study in Chief Learning Officer Magazine
In 2008, American Family insurance set out to reinvent their New Agent Training Program. A team of over 150 were trained in 4MAT to create a common language between design and delivery.
December 2008 Training and Development Top 10 Bestseller, Hold On, You Lost Me! Hold On, You Lost Me! makes Training + Development's Top 10 Bestseller list.
June 2008 4MAT Presents at SeriousBUSINESS Conference 4MAT 4Business™, featured presenter at the 2008 event.
“Jeanine O'Neill-Blackwell's new book Hold On, You Lost Me! ... teaches leaders how to keep all learning types engaged in meetings and, therefore, how to maximize their potential.”
- C.W.
May 2006 4MAT: Eight Steps to Designing and Delivering Effective Training
Workshop session presented by Dr. Bernice McCarthy and Jeanine O’Neill-Blackwell
American Society of Training and Development National Conference
Dallas, TX
Schools That Learn: A Fifth Discipline Fieldbook for Educators, Parents, and Everyone Who Cares About Education Peter Senge, Timothy Lucas, Nelda Cambron-McCabe, et. al.
Doubleday 2000
“Educator Bernice McCarthy and a host of her colleagues ... have developed an ingenious approach to learning styles.”
- Timothy Lucas
July 2005 "How Can Physicians' Learning Styles Drive Educational Planning?" Elizabeth Armstrong, PhD and Ramin Parsa-Parsi, MD, MPH
Harvard Academic Medicine Journal
“In other words, the best design for learning requires all learners to work in each style in a sequence moving from 1 to 4. McCarthy (created) a concrete curriculum-planning framework, the ‘4MAT system’.”
